Wednesday 25 June 2014

Goodwin Task

Goodwin Task

Video 1: Waka Waka (This Time for Africa) - Shakira
Released: 7th May 2010
Genre: Pop
Record Label: Sony Entertainment


Waka Waka by LiveIndia

This music video fits Goodwin's theories very well:

Firstly the video includes multiple dance routines featuring Shakira and people ranging ethnicities and ages. Although Shakira isn't 'scantily clad' she is looking mighty fineeeee. There are lots of close ups including Shakira's face which is very voyeuristic for the audience as Shakira is B-E-A-utiful in this video.

There is a relationship between the lyrics and visual in the fact this is the song for the world cup therefore she is referencing football and on screen we have clips of previous matches in the world cup. Also there are appearances from football players such as Ronaldo and Messi.

You can see from this video although this song was written by Shakira she was asked to write this song by FIFA her style in this video is very similar to her others where she performs and all eyes are on her.

Video 2: My Songs Know What You Did in the Dark (Light 'Em Up) - Fall Out Boy
Released: February 4th 2013
Genre: Alternative Rock
Record Label: Island


My Songs Know What You Did in the Dark (Light 'Em Up) - Fallout Boy/2Chainz from Chris DesRochers on Vimeo.

This video is very different to the previous one, as it is performed by a band, however they do not feature until the very end (I'll get to that in a minute). 
The story has a narrative of 3 people burning all this musical equipment hence the "light 'em up" lyrics as they set them on fire, although what you don't realise is that the band have actually been kidnapped by these people and put in the back of a van. 


The lyrics link to the visual, where the first 'My songs know what you did in the dark, so light 'em up, up, up' is when the main (2Chainz) first lights the bonfire. 

The women used these video aren't as scantily clad than they could be, but they could be wearing more clothes. They're wearing similar outfits and matching hair and make up. This makes it aesthetically pleasing for the audience. 

There aren't any close ups on the artist (because they're not actually in the video). However, there are a few close ups of 2 Chainz as he holds the match up to his face both as he's lighting the bonfire and when the band have been revealed.

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