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In class we grouped the Simpsons characters into categories based on where we thought they fit in society. We sorted into sub categories using the two terms:
Demographics=Putting people into groups based on facts and statistics.
Psychographics=When People put into groups based on opinions, tastes and
not on facts/statistics.
An important aspect of audience research is asking who your film is aimed at, and what part of society the audience fits into. The characters involved in our thriller film will play a big part in showing who are target audience is. This is because age/social groups such as teenagers, in general will prefer to watch a film that involves characters of similar age.
Also, we learnt that if you know your target audience, you can more easily work out how to distribute and advertise the film. For example, if your target audience is teenagers, use of social media will be integral in raising awareness due to the very high percentage of teenagers using such websites. |
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