Research: Audience Research

Types of research:

Primary research: It is the research that is carried out by yourself, surveys going out and taking to people.

Secondary research: Is the research carried out by using secondary sources, such as books, the internet and other methods.

Producers need to know:

• If it will offend the target audience (focus group can determine this).
• Age appropriate.
• Cultural viewers (the spoken/written language).
• Will the payer be interested (will the parents pay for a child to see a film etc).
• Engagement with different forms of media.

Audience Categorisation: 

Demographics: groups of people that are arranged by exam scores, gender, age etc. (facts and figures, statistics)

Physchographics: is people grouped by personality, values  attitudes interests, lifestyles etc.