Audience Research
Primary Research: Research you get yourself
Secondary Research: Research you get off someone else
What do producers need to know about their films?
> Is the content age appropriate?
> Is the content offensive to the audience?
> It it aimed specifically at a certain culture?
> Is it purchaser appropriate i.e if the parents are buying for their children can they watch it too?
> Does it have engagement with different forms of media?
Demographics: Putting people into groups by facts and statistics
Physchographics: People put into groups by opinions, tastes but not statistics
Our Outcomes - what our group wants to achieve with audience research
> What forms of media are available to distribute our Thriller?
> What age range would be appropriate for our story line
> What types of gadgets our audience own
> What scares our audience the most?
> How should we present the titles?
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