Example
The first analysis is going to be of a digi pack done for the artist Example.
This digipack is good in the fact the colours and background are re occurring. This makes the album digipack flow much more and its not as disjointed. It is clear who the artist is as he appears in every part of the cd booklet. The booklet contains pages with lyrics which is very stereotypical of a digipack as it gives the audience/purchaser the opportunity to learn the lyrics so they can sing along with the songs. It also contains photos of the artist, which are not usually accessible anywhere else unless you actually purchase the cd.
The cons of this digipack is that it is very basic. The editing is basic as all they have done is put text over images. They haven't used many of the conventions such as putting the record label or a barcode. These are the general conventions which make the digipack more professional. The text used is very basic but it is reoccurring throughout. There is one photo in the digipack which is of a completely new person so it makes it really rather confusing to figure out who it is.
Overall, I feel this person has got the basics of the digipack however for me, to make it more professional I would include more effects to make the digipack look more advanced and include more of the codes and conventions such as record labels.
Noah and The Whale
This is the front and back cover of the digipack. I find these very well thought out and the colours link to the music video very well also these colours are recurring throughout all her axillary tasks including the website. The photos on both the covers like to clips within the music video. It gives a clear link between the artist and his music. The only con I find with this is that the cover and back cover are very different which disrupts the continuous flow that you want with a professional digipack.
Inside the digipack the pamphlet is brilliant. The fonts used are the same so helps with the flow but also they have included photos of both people that appear in the music video. It makes it clear who the artist and performers are. Like the previous example they have included lyrics within the pamphlet giving the audience a more personal experience with the artist and album if these are included.
This is the CD design, it is simplistic yet effective as the colours again continue with the conventions and continuality of the whole digipack. The whales are used in the pamphlet and cd design which makes you relate the cartoon almost like a logo to this artist.
Overall I feel lots of time and effort went into this digipack, and because of this it makes it look professional whilst fitting the style of the artist.
Daughter
I am also going to analyse some website designs. This is one of the most recent artist websites that have been created by students at my school so I thought it would be good to compare as I plan to a website for my artist. The pros of this website is that it is very music video orientated, the music video is the first thing you see on a website, this fits the codes and conventions of publicising the music video. The artists name is clearly stated in big bold writing on the top of the page. They have access to all social media pages clearly shown on their home page and even have a news feed in a side bar to keep the fans up to date with what is happening.
Although it links to the video, the background I feel is quite disjointed, to make it look professionally thy should have used just one image to show a more pleasing aesthetic. Also there isn't an info page on the artist which I think is very important within the codes and conventions for an artist website. All of the other pages are quite basic so I feel to improve they could have gone into more depth about the artist just to give it a more personal experience for the audience.
Regina Spektor
I chose to analyse this website as the music video has aspects of it that are similar to mine.
I love how minimalistic yet effective this website is, there are multiple pages which means that the information is evenly distributed and their is much more content to explore on this website than the other one, new music video is advertised on the home page. The colour scheme is plain and the text is the same throughout. The photos displayed on the home page are linked to the newly released music video which is the main convention of an artists website - to publicise their latest work.
Pages such as the shop have been very well thought out with detailing going into the products. This makes the website look even more professional as it doesn't look like its just been thrown together. It even has links to the iTunes store where you can purchase her album.
The only criticism I have is that the size of each of the web pages is very small. which means that the space is very constricted to what information you can put in it.
I kissed a girl
I am analysing this poster as I am creating one myself. I like how she's put the title behind the artists head, but it is still visible. Also the fact that the text colour is all bright colours makes it stand out. Having the tour dates of the artist down the side is a good idea as it is a code and convention to advertise as much as possible and get lots of publicity. Again going with publicity she has included a website link within the advert to make it easy to track down the artist and for the audience to discover more about them.
However in this advert I feel there are some improvements that could be made. For example most of the text is so small that it is very hard to read. Although the artist and song name is larger than everything else it is not big enough to grab the readers attention. The tour dates are extremely small and although its a good idea to have them on the advert you need them big enough for the reader to want to read and find out where they are. Also, the background of the main photo is very basic, it does not make anything stand out and is not very aesthetically pleasing.
Viva Brothers
This is one of the best examples I have found of past student examples when it comes to promotional posters.
It is extremely professional looking with a clear theme shown throughout, the band name is very clear and the sponsors of the release show are clearly stated making it look well thought out. The fact he has included all different sorts of music record companies shows that he has a clear understanding of the music business. The date and time are clearly shown and it also includes places where to get tickets from.
Personally I cannot think of anything to fault this promotional poster on, except maybe the title of the album which is quite an important part of the advertisement as although we have the bands name we don't know what we are buying tickets for except that its an album release show.
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